Tokyo Takes Over New York Fashion Week
The show was put on by Tokyo Runway, and was organized in conjunction with the Japan Ministry of Economy in an effort to bring international exposure and business to the Japanese fashion industry. Shinji Hirato, who produced the show, said, “Choosing to show at New York Fashion Week rather than other fashion capitals was a natural choice as New York City is celebrated for its diversity and a kindred spirit with Tokyo's energy, eclectic tastes, and excitement.”
The runway showcased the best of the most contemporary and cutting edge young designers of Tokyo. Brands included Fig&Viper––headed by international model and DJ Alisa Ueno––and the up and coming brand AULA.
Tokyo has long been fetishized for its ‘kawaii’ and Harajuku fashion. The Tokyo Runway Meets New York show was the first big step in proving that Tokyo is a serious fashion contender.
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